Wangaratta Toyota - Prius
TV Commercial

Date released - September 1, 2006

About   this   commercial

Another TV commercial for Toyota, this time for the Prius. Back in 2006 the Prius was in its early days and was one of the first commercial hybrid electric cars released.

Going with the theme of new technology and a futuristic design, my thoughts went straight to the movie Tron. Being supplied with a single image to turn into the ad, giving a Tron feel and sound brought the image to life.

Technical   aspects

Filmed Format: Shot on XD Cam Standard Definition 720x576

Post Format: Cropped to 16:9 ratio

Filmed Locations: Albury, NSW, Australia

If you'd like to know anything more about this project, ask any questions in the comments below.

Your comments are most welcome

This site uses Akismet to reduce spam. Learn how your comment data is processed.